Move your body. lift your soul.
About Alex…
Alex has spent over a decade helping people fall in love with movement. With 10 years in the fitness industry, she’s built a career rooted in connection, confidence, and community.
She co-founded Soul Sisters Fitness with her sister Maddy, a fitness brand born from their shared mission to make movement accessible to everyone, no matter where they’re starting from.
Adidas ambassador for seven years, Alex led the Adidas Women’s Studio in Brick Lane, delivering high-energy classes and collaborations with Olympic athletes including Tom Daley and Bianca Walkden. She has also taken to the main stage at Balance Festival, Wanderlust, and Camp Bestival, and is the creator of FitRave, a feel-good, festival-inspired fitness experience.
Trained in Yoga, Pilates, Strength and Pre/Post-Natal fitness, Alex brings a blend of expertise and empathy to every session, empowering people to move with confidence at every stage of life.
She also co-hosts the podcast “What the F?”, where she shares her own fertility journey and creates space for real, open conversations about womanhood and wellbeing.
Her philosophy is simple: fitness is for everyone.…
Testimonials
“I’m Fitter and Stronger than I have ever been”
Carly
I’ve loved every one of Alex’s mum-and-baby fitness classes — they’ve been brilliant for my physical and mental health. Alex truly “gets” new mums and makes exercise feel empowering. I’d recommend them to any new mum!
Fiona
Alex has the most inclusive and welcoming style of fitness I have ever encountered!
Sophy
“I had never done a class before and was nervous. Alex was so welcoming and helped me gain confidence.”
Tom